In this enlightening episode of the Life-Changing Questions podcast, we sit down with Wendy Lloyd Curley, an expert in networking who has transformed her skills into a thriving business. Wendy is the founder of Strategic Networking, a company dedicated to helping business owners and professionals achieve real results from their networking efforts. With a deep background in networking, training, and presentations, Wendy has successfully pivoted her career in response to the challenges of 2020 and now empowers others to build meaningful connections that drive business growth.

In this episode, Wendy shares her journey from running a product-based business to becoming a consultant, author, and networking expert. She provides invaluable insights into how to network effectively, the common pitfalls to avoid, and how to approach networking events with a strategic mindset. Whether you’re an introvert or extrovert, Wendy’s advice will help you enhance your networking skills and achieve better outcomes from your interactions.

Key Highlights:

  • Wendy’s Transition to Strategic Networking: How Wendy turned the challenges of 2020 into an opportunity to start a consulting business that focuses on effective networking.
  • The Power of Intentional Networking: Learn why setting clear intentions before attending networking events can dramatically improve your results.
  • Identifying Key Networking Targets: Wendy introduces the five types of people you should focus on meeting at networking events: competitors, collaborators, those who serve your clients before you, those who serve them after, and your target market.
  • The Importance of Connection Over Sales: Wendy explains why networking should not be about immediate sales but about building deep, meaningful connections that lead to long-term success.
  • Practical Tips for Networking Success: From how to approach people at events to ensuring follow-up, Wendy offers practical advice to help you make the most of every networking opportunity.

Links & Resources:
Wendy Lloyd Curley’s Website: https://www.strategicnetworking.com
Wendy’s Book:
Stop Wasting Your Time Networking: The Ultimate Guide to Marketing Your Business Through Personal Connection

Final Thoughts:
Wendy Lloyd Curley provides a wealth of knowledge in this episode, offering actionable strategies for improving your networking game. By setting intentions, identifying the right people to connect with, and focusing on building relationships rather than making sales, you can transform your networking efforts into meaningful business opportunities.

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