Micah LaCerte is the co-founder of Hitch Fit Online Personal Training and Hitch Fit Transformation Gym with his wife Diana. He is also the Co-founder of SoulFIT Retreats and Conferences where they lead through faith, fitness and fun. Micah is a Muscle Model World Champion, Iron Man fitness magazine cover model, TV Personality, Author, and Motivational Speaker. Micah is also known for being a pioneer in the Online Personal Training Space building it to 82 countries and helping clients shed over 700,000lbs
Micah’s passion for the past 25+ years of his life had been helping transform people inside and out through proper lifestyle, positive choice making, nutrition and fitness. Micah was a pioneer in the Online Personal Training space, starting in 2006 utilizing Myspace, making him one of the very first to do it. Since then, he and his wife have helped clients in 82 countries lose over 600,000 pounds and their business Hitch Fit has consistently been rated one of the top online personal training businesses in the world for the last decade.
His proudest moment was not in fitness but in giving back in Haiti. He and his wife have sponsored a school of over 80 children monthly for over 10 years giving back a minimum of 10% of all revenues made through their gyms. They also were a part of giving back within Big Brothers and Big Sisters and Boys and Girls Club.
Micah Lacerte shared in this episode:
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How his journey started from pain of being overweight, having anxiety, depression.
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How fitness, health and faith helped him transform to being on purpose and impact
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How he felt inspired to help others
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How his results helped him get on covers of magazines
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How he started helping people online (this didn’t exist at that point, so he had to innovate and pioneer)
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How he leveraged clients results for great PR
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Went and found sites like bodybuilding.com to showcase their work – by offering value to help them
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How his business grew and grew very quickly over the first 4 years
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He works 7 days per week and have for a long time
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Live a very disciplined life, and have non negotiables in life: Faith, Relationship (now 15 years together) and, Health
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How eating right and working out combats the stress and anxiety that business owners are going through
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His Faith – was raised with faith and Christ and lord.
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His life-changing question: What can I do today to make myself better tomorrow?
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How the choices you make every day will dictate where you want to be
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The importance of cutting out the negative habits, one at a time
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And much more…
Resources Mentioned In The Show:
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IG- MRHITCHFIT