On Today’s show Kevin Bees, Profit Maximisation expert interviews Christo Hall
Christo shares his ‘Life-Changing Question’ – “What do I want to be known for?” A question that has transformed the fortunes of many individuals and businesses. Subscribe Here!
Christo also covers
- How he moved from being a pro-surfer to a marketing expert, helping 1,000’s of businesses to increase their profitability
- The importance of managing the perception of your brand and why it’s important to go against the crowd.
- How De Beers shifted the ‘perception’ of diamonds and made it them the ‘romantic’ gesture that they are today.
- What happened when he recently dropped his pants on stage.
- Why he recommends drinking sparkling water from champagne glasses as a way to engage the team.
- The importance of ‘celebration’ and ‘gratitude’ for business success.
Resources mentioned in the show
BasicBananas.com/blast-off
http://www.basicbananas.com/blast-off
Discount code: Bees
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Books
These two books:
https://www.amazon.com/s?ie=UTF8&page=1&rh=n%3A283155%2Cp_27%3AFranziska%20Iseli
‘Predictably Irrational’ by Dan Ariely,
Influence by Robert Cialdini