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87 : Marketing Tip – Enter For Awards – With Kevin Bees, Profit Maximisation Expert

In this episode Kevin Bees, Profit Maximisation Expert explains why applying for awards is a smart marketing move for your business. Winning boosts credibility It’s a boost to the spirits of anyone involved one the organisation. The process of applying helps you...

86 : Influence and Persuasion: Law of Contrast – With Kevin Bees, Profit Maximisation Expert

In this episode Kevin Bees, Profit Maximisation Expert explains how you can use the law of contrast to increase your sales conversion and help customers buy higher priced packages. “The Law of Contrast explains how we are affected when we are introduced to two...

85 : Features vs Benefits… With Kevin Bees, Profit Maximisation Expert

In this episode, Kevin Bees, Profit Maximisation Expert, explains how using benefit-driven language could be the difference between creating a new customer or not!  This is a simple but fundamental skill that a lot of business owners miss in their marketing and sales...

84 : Psychology of Influence & Persuasion: Law of Association – With Kevin Bees, Profit Maximisation Expert

In this episode Kevin Bees, Profit Maximisation Expert shares the ‘psychology of influence – law of association’ and how to use it to increase your ability to influence others in your business. We tend to like things that are associated with people...

83: Influence & Persuasion; Law # 5 consistency – With Kevin Bees, Profit Maximisation Expert

In this episode Kevin Bees, Profit Maximisation Expert explains the law of consistency and how to use it to create more sales in your business. People like to be consistent with things they have already said or done.  Look for voluntary, active or public commitments!...

82 : Influence & Persuasion Law #2: Scarcity With Kevin Bees, Profit Maximisation Expert

In this episode Kevin Bees, Profit Maximisation Expert shares “psychology of influence – law of scarcity”: Why using SCARCITY is important as a marketing and influence technique; HOW to use it effectively. Check out this...
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