Ben Lai is a former nurse turned sales coach and founder of www.salesethos.com.au
He is a Telstra Awards nominee and has been featured in the Australian business journal, medium and 89.9 the light.
As a self-professed introvert, he now helps people from non-sales backgrounds to sell their services ethically and effectively.
In this episode Ben Shares:
- How his career started in Nursing, and how he cared for people for a living
- How his parents approved of this career but had a dream to be a professional speaker
- His decision to start his own business and needed to learn to sell, so moved to a sales role.
- How even introverts and non-sales people can learn sales skills.
- That Sales skills are learnable.
- Why selling is a way to do good for others.
- The Trust Equation – David Maister
- The power of self-orientation: ‘We get what we want by helping other people get what they want’ – so focus on being client orientation.
- How to double your sales conversion:
– know what your clients care about and why they care about it.
- How to command higher prices and drop sales resistance
- A tool called the: Universal Translator: “What this means for you is…”
- His Life-Changing Question: “What is your purpose?” It sets the course of every decision you make. This question has guided Ben to make difficult transitions from nursing to sales, and then from employee to Self-employee
- Why we need to embrace our struggles, don’t complain, and look for opportunities.
- How Ben overcame a chronic 14-year-long depression.
- During challenging times ask: “What can I learn from this experience?”
- Habits: How STOPPING disempowering habits can be as powerful as starting new habits, and the power of “dopamine detoxification” eg social media, sugar, gaming.
- And much more…
Resources Mentioned In This Show
www.salesethos.com.au
David Maister – The Trusted Advisor
If you would like more insights on profit maximization for your business visit www.ProfitHive.com.au