Amy Smith is a Business Coach, Speaker and LinkedIn Marketing Specialist. She’s worked with brands like The Institute of Executive Coaching and Leadership, Big Red Group, Hydro Tasmania, The CEO Institute and The Entourage to name just a few. Amy’s work has been featured in the CEO Global Magazine and she was recently dubbed one of the top 5 Business Experts To Learn from in 2023 by The Australian Business Journal.
Amy personally grew her own LinkedIn profile organically to over 29, 900 connections and has helped over 1500 business owners and executives to leverage LinkedIn effectively. She is the founder of the ‘In Demand’ program, where she supports emerging and established coaches, consultants and service based business owners to attract premium clients using LinkedIn and become so in demand that they can grow their businesses without the overwhelm.
Amy shared in this episode:
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How sharing and serving on LinkedIn helped her business grow
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How she got started as a career coach, given her HR background
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What it was like to take the plunge from leaving corporate, to starting her own business
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Why business is the biggest personal development journey you can ever do, and how you learn about yourself, how you operate and
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The importance of being around people who are already doing what you want to do
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Why you need to evolve if you want to scale and grow and have success
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How to define your personal brand: ask yourself ‘How do other people see me?’
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Jeff Bezos: Your personal brand: What other people say about you when you are not in the room.
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It is worth asking those around you how they see you, and then highlighting those relevant points in your branding.
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What is the business you want to build? Who do you need to become?
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Identify the areas you need to work on, and build these skills
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New level, new devil… be prepared to face new challenges.
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What do your potential and future clients need to see from you , in order to be credible in that world?
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How to make a 7 figure coaching and advisory business – top tips:
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Simple scales: The more refined your target market, the easier it is to scale – don’t be afraid of cutting out prospects who don’t fit your ideal target
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Ask yourself ‘what do I need to strip away?’
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Outsource some areas of your business sooner rather than later – get people to support you.
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How to buy back your time.
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If you want to scale, you need to make sure you have a scalable business model, and it is easier if you love what you do.
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Amy’s Life Changing Question: when hitting resistance on growth ask: “What is the area you are avoiding the most?” If you don’t deal with it, it will keep resurfacing.
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By working through this, your trust in yourself builds and the voice of self doubt gets quieter.
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LinkedIn tips for growth:
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Alignment Make sure your profile represents you in the way you want to be seen, and pulls in your personal brand.
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Accelerate your network growth. Your Linkedin success depends on the quality of the network you grow. Share specific content on Linkedin that is most relevant for your ideal clients
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Amplify this for the long term – use a systemised way to bring new clients, and converts into clients, in a way that is authentic not spammy.
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Her advice to go all in on your dreams – more is possible than you realise.
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And much more….
Resources Mentioned In The Show:
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Buy back Your Time – Dan Martell