224: How To Master Content Marketing With Joe Pulizzi & Kevin Bees, Profit Maximisation Expert


Joe Pulizzi (he/him) is founder of multiple startups including content creator education site, The Tilt,  Content Entrepreneur Expo (CEX), and is the bestselling author of seven books including Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine.

 

Joe is best known for his work in content marketing, first using the term in 2001, then launching Content Marketing Institute and the Content Marketing World event. In 2014, he received the “Lifetime Achievement Award” by the Content Council. He successfully exited CMI in 2016 and consequently wrote an award-winning mystery novel, The Will to Die.

 

He has two weekly podcasts, the motivational Content Inc. podcast and the award-winning content news and analysis show This Old Marketing with Robert Rose. His foundation, The Orange Effect, delivers speech therapy and technology services to over 350 children in 37 states. Joe and his family live in Cleveland, Ohio.

 

 

Joe Pulizzi shared in this episode:

  • His foundation, The Orange Effect, delivers speech therapy and technology services to over 350 children in 37 states.

  • How to build an audience and drive revenue through content marketing.

  • How he transformed from feeling like a failure in business, to having the realisation that he would not have to work for anyone again, ever.

  • How to make powerful decisions, by being in alignment with the answers to these questions:  “What do I want, why am I doing it?”

  • How to create a content business

  • Why success is about building long term relationships with your prospects and customers

  • What is keeping your customers up at night that you can help that is not your product?

  • It is NOT about what you want to sell.  That is about YOU. Content marketing is about reliving value over a long period of time

  • Say no to as much as you can so you can say YES to the things that will make the difference

  • His Life-changing question: How can I deliver more value today than I take?

  • And much more… 

 

Resources Mentioned In The Show:

 

If you would like more insights on profit maximization for your business, visit www.ProfitHive.com.au

 

Check out this episode!