In today’s episode, Kevin interviews serial entrepreneur A.J. Lawrence
A.J. Lawrence is a serial entrepreneur with multiple exits, an angel investor, a growth expert, and host of the Beyond8Figures podcast. With over 25 years of exceptional experience in industries ranging from consumer goods to SaaS, he uses data-driven insights to nurture lasting and sustainable growth. AJ knows what it takes to have business success – after having led his last company, The JAR Group, to the INC. 500.
In today’s episode AJ Lawrence shares:
- How he embraced the changing technology and was one of the early adopters of the internet.
- He learned the new skill of ‘html’ and created an agency that made websites for people, and after his first year he was able to sell the business for $1m+
- How he went on to master other skills in SEO/media buying and was able to help other businesses grow with this skill
- How his business became more scalable when he asked: “How do I create a business that is not dependant on just my time?”
- That it is more important to have “incremental progress that is directionally correct” than to accomplish the whole of your initial goal/moonshot.
- Why entrepreneurs need to recognize that they are NOT the company, and to be kinder to themselves and notice the wins.
- The difference between objectives, strategy, and tactics.
- The objective is where you want to go
- The strategy is the means of transport that will get you there
- The tactics are the turn-by-turn directions
- His life-changing question: “Where do I want to go on this journey?”
Resources mentioned in this episode:
Love in the Time of Cholera by Gabriel García Márquez
Love in the Time of Cholera by Gabriel García Márquez
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